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Roku private channels look and feel similar to channels found in the Channel Store, they are in fact, very different. Roku does not review or approve private channels. Private channels are distributed independently by the developer.
So why would a developer choose to release a channel as a private channel instead of submitting it to the Roku Channel Store?
A few reasons:
- The channel isn’t ready for the Roku Channel Store. Developers use private channels to test their apps during the development process.
- The channel contains content not appropriate for the Roku Channel Store. An adult-oriented channel is a good example of a channel that Roku would not publish publicly.
- The channel contains content that is confidential or intended for members or employees in a specific group or company. For example, a company might develop a channel that contains training videos for franchisees.
Source: Roku.com Blog
Roku Private channels are distributed independently by the developer. As long as they are in accordance with the terms of the Roku Channel Developer Agreement, Roku does not restrict the distribution of private channels.