Roku Tip: Turn on “Limit Ad Tracking”

limit_ad_tracking

Roku has updated their Privacy Policy: (kinda creepy what they track)

Calvin-Thinking

To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity.

The collected information includes, for example, the IP address associated with your Roku Devices, your device types and models, device identifiers (including RIDAs defined below)), the retailer to whom your Roku Device was shipped, various quality measures, error logs, software version numbers, Wi-Fi network name (SSID – service set identifier) and strength, and information about other devices connected to your Roku Device. We also collect usage data such as your search history (including letters you key in for searches, and utterances provided if you choose to use voice search (if available on your Roku Device)), search results, content and advertisements you select and view, and content settings and preferences, channels you add and view, including time and duration in the channels, and other usage statistics.

Tip You can stop some of this data collection by: 
Roku Settings => System => Privacy => Check “Limit Ad Tracking”