NBCU Launches FREE Digital News Outlet LX


LX — a digital news brand that will produce original content for online distribution aimed at millennials and Gen Z’ers.

LX, or Local X stands for the exponential possibilities of storytelling in our communities. We are redefining local news, focusing on the story rather than the headlines. We are passionate and engaged storytellers with a mission to inform and inspire. LX stories will focus on depth and context, the kind of stories that can make everyone feel connected and encouraged to shape the world around them.