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Indoor antennas can be built for <$10. Several designs even outperform the store bought antennas.
Use proven engineered antenna designs. All the calculations have been done for the best reception. Coke can, paperclip, random length of wire attached to coax may work for a few channels.
We have built many of the DIY designs. They do work. If your within <20 miles of your local towers, save a few dollars by building one with available parts around the house. Consider cost if you need to buy parts (wire, connectors, coax). Cost can and will quickly exceed the price of a store bought antenna.
Nothing wrong with a store bought antenna from a reputable company. Your just paying for the pretty plastic housing enclosing a simple DIY antenna. However, all required parts (connector, cable, etc) are in ONE BOX.
A very simple to build StealthHawk design. Copper wire is best, but a coat hanger from the closet will work too.